【Mock Test C】PART II WRITINGMock Test C: Writing - Summarize Written Text Read thepassage below and summarize it using one sentence. Type your response in thebox at the bottom of the screen. You have 10 minutes to finish this task. Yourresponse will be judged on the quality of your writing and on how well yourresponse presents the key points in the passage. The history of marketers seeking the advice of physicists is a short one, but an understanding of the Theory of Resonance maygive communications experts the edge. Resonance Theory explains the curious phenomenon of how very small pebbles dropped into a pond can create bigger waves than a large brick. The brick makes a decent splash but its ripples peter out quickly. A tiny pebble dropped into the same pond, followed by another, then another, then another, all timed carefully, will create ripples that build into small waves. As Dr Carlo Contaldi, a physicistat Imperial College London, explains, a small amount of energy committed at just the right intervals - the 'natural frequency' - creates a cumulatively large effect. Media consultant Paul Bay believes that just as with pebbles in apond, a carefully choreographed and meticulously timed stream of communication will have a more lasting effect than a sporadic big splash during prime time TV breaks. So whether you're trying to make waves in the laboratory or in the media, the people in white coats would advise a little and often. A big budget is not the prerequisite of success.
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